Google Analytics 4 for Beginners: What You Need to Track
Running a website for your business without analytics is like running a shop with the lights off. You know people are walking in, but you don’t know where they came...
Local Influencer Marketing: Collaborating with Micro-Influencers in Your Area
When you hear “influencer marketing,” you might imagine celebrities with millions of followers, glossy photoshoots, and eye-watering price tags. But here’s the truth: for small businesses, the real marketing magic...
Marketing on a Budget: High-Impact Strategies for Small Brands
For most small business owners, passion is the main currency, and the marketing budget often feels tight. After the festive Onam rush, when the sales buzz has settled, it’s the...
Hyperlocal Marketing Strategies: Reaching Your Neighbourhood Online
As a small business owner in Kerala, your most valuable customers often aren’t across the globe; they’re just a few streets away. While the internet can connect you to the...
Creating a Month of Content in One Day: A Simple System for Busy Founders
If you’re a small business owner, this might sound familiar: you wrap up a long, busy day, only to realise you haven’t posted anything on social media. Again. The pressure...
How to Create Brand Videos That Inspire Trust & Drive Sales
In today’s crowded online marketplace, customers are looking for more than just a product or service - they’re looking for a connection. While beautiful photos can catch attention, nothing builds...
AI Tools Every Small Business Should Use for Marketing in 2025
In 2025, Artificial Intelligence (AI) is no longer a futuristic buzzword - it’s a must-have for businesses looking to compete and grow. For small businesses, AI is like having a...
Instagram for Small Businesses: More Than Just Pretty Pictures
For many small business owners, Instagram can feel like a platform reserved for slick brands with big budgets and professional photographers. But thinking of Instagram as just a visual gallery...
Turning Customers into Storytellers: How to Use Case Studies & Testimonials Effectively
Turning Customers into Storytellers: How to Use Case Studies & Testimonials Effectively In a world full of advertisements, what's the one voice people trust the most? The voice of another...
How to Set SMART Marketing Goals (That Move the Needle)
How to Set SMART Marketing Goals (That Move the Needle) In business, being "busy" with marketing doesn't always mean you're being effective. You might be posting daily, tweaking your website,...